Evolving Regions is an ongoing project to sustainably develop infrastructures for small towns, villages and more secluded locations in NRW. Their content will be distributed digitally with a website and respective social media channels.
With constantly evolving and shifting processes, the design focused on the project‘s fluid scaling aspect. To visualize these continual moving processes, i designed an energetic typography animation and applied the dynamic concept to the logo.
Brought to life with a compelling animation of its bars continuing the movement, the scaleable logo suits different utilizations with its wide or narrow stance.
The colorful design principle sets a welcoming and friendly tone when firstly approaching viewers, to help ease into a serious topic.
Date
2019
Role
Branding
Art Direction
Motion Design
Production
ZDF Digital
