Zcale is a program by ZDF Digital. As a content incubator, the department specializes in creating innovative original content/productions by exploring new fields and technologies.

Zcale is developing innovative content and ideas, therefore its own branding should portray confidence and boldness. I created a design with bold, sharp edges and utilised loud colors to represent Zcale‘s dedication for innovative content and expertise.

To maximize flexibility across various media types and to allow collaboration with partners, the identity can also be represented in various forms.